SupermarketHawk helps UK households make smarter food choices using evidence, not hype. We compare supermarket and brand products by looking at ingredients, nutrition, price-per-unit, and real shopper experience — then we explain the trade-offs clearly, so you can decide what’s worth buying and what’s not. Our focus is everyday decisions that actually affect budgets and health: the staples, the kids’ stuff, and the “is it worth it?” convenience options (including meal kits and food boxes) — all backed by transparent method and data.