How SupermarketHawk works
SupermarketHawk exists to help households make clearer, more informed food decisions. We focus on everyday products and services that affect real budgets, health, and time — not trends or hype.
What we analyse
- Ingredients and formulation — including additives, sugar, salt, fats, and processing level
- Nutritional value — using published nutrition data and per-100g comparisons
- Price and value — price-per-unit, portion cost, and changes over time
- Practical fit — how products work in real households, including families and busy schedules
- Alternatives — own-brand, premium, and convenience options where relevant
How we form conclusions
Our conclusions are based on evidence, not brand reputation or marketing claims. We explain trade-offs clearly, including where cheaper products perform as well as (or better than) premium brands, and where convenience comes at a genuine cost.
Independence and affiliations
Some articles may contain affiliate links. These links never influence our conclusions, product inclusion, or scoring. We recommend products only where they are relevant to the decision being discussed.
Affiliate partnerships help support the site, but SupermarketHawk is not paid to produce favourable reviews or rankings.
Updates and accuracy
Prices, ingredients, and product formulations change over time. We review and update content where necessary and note significant changes that affect earlier conclusions.